Alterna Hair Care
Alterna products boast another patented technology, Color Hold, which helps prevent color from fading and/or washing out. In other words, an investment in Alterna will make your investment in hair color last that much longer. Plus, Alterna products are also free of sulfates, parabens, gluten, phthalates, sodium chloride, synthetic color, DEA, TEA, paraffin, mineral oil, petrolatum and PABA. And that means you don't have to worry about harsh additives while getting salon-quality haircare in the comfort of your own home.